Clif Armstrong tapped to lead the new project

Rome, Georgia, March 31, 2016 – The Pirelli group plans to begin serving the commercial truck and bus markets in the United States and Canada through a new entity dedicated to these markets.

The move represents an expansion into North America of Pirelli’s industrial business unit, currently headed at the group level by Pirelli CEO Marco Tronchetti Provera. The unit supplies commercial truck tires and fleet solutions to the global market. The drive into the US and Canadian markets, which are the world’s largest in terms of value for commercial truck tires and fleet management solutions, is part of Pirelli’s aggressive global growth strategy. The pilot phase, currently underway, aims at establishing the best strategy for local product development, distribution and sales. Currently there are over 40 fleets participating in the testing and development of Pirelli commercial truck tires for several North American applications.

Clif Armstrong has been selected to manage the project as Vice President of Sales and Marketing for the United States and Canada. Clif brings over 20 years of commercial experience to this venture including senior roles within Continental Tire’s truck tire division. He will be based in Rome, Georgia at Pirelli’s North American headquarters.

“Pirelli’s strategy for car and light truck products in North America is focused on premium products customized for the particular needs of the market,” commented Armstrong. “With the launch of the commercial truck business, we plan to do the same thing – adapt the excellent technology and leadership of the Pirelli industrial product line to the specifications and demanding requirements of these markets. North American fleets have unique needs which require unique designs, sizes and compounding to deliver the premium performance for which the Pirelli brands are known and respected. Entering this market is no easy task, but the strength of our future product portfolio coupled with the extensive research and development we are devoting to the project, will provide North American fleets best in class cost performance and services.”

Pirelli is already regarded as a global leader in commercial truck tires and fleet management tools, offering the highest levels of performance, safety and service to fleets worldwide while delivering a corporate mandate of environmental sustainability. “In keeping with management’s global vision for Pirelli,” continued Armstrong, “now is the time to enter the North American truck tire market. This positions us to serve the needs of our stakeholders on a truly global basis.”

Pirelli owns and operates truck manufacturing facilities in Brazil, China, Egypt, and Turkey. All technical specifications for its products and production are tightly controlled through its global Research and Development center in Milan, Italy to provide the highest quality products for OEM partners and global fleets.


Founded in Milan in 1872, in its 144 year history Pirelli has become one of the world’s largest tire manufacturers, with a focus in the high end range. Through its commitment to R&D, its products are synonymous with Italian excellence in the world, where Pirelli counts 20 tire factories – including the US plant of Rome, Georgia – and a commercial presence in 160 countries. Successfully competing in motorsport since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many single marque championships around the world.

For further information please contact:
Sophie Coleman, The ID Agency
(347) 280-5440